Friday, July 26, 2013

Meditation’s Next Frontier: Improving Customer Service

The role of meditation in enhancing individual performance, leadership and productivity is well documented. However, a recent study captures its uses in evoking compassion — as the Buddha originally intended. Businesses could use that insight and meditation as a tool to foster closer bonding between employees and to spur them to serve customers better, according to Wharton management professor Sigal Barsade.

A recent article in The New York Times by David DeSteno, a professor of psychology at Northwestern University, describes how he, along with psychologist Paul Condon, neuroscientist Gaelle Desbordes and Buddhist lama Willa Miller, conducted an experiment in meditation that underlines its aspect of evoking compassion. “As Buddha himself said, ‘I teach one thing and one only: That is, suffering and the end of suffering,’” DeSteno wrote.

The researchers selected 39 people from the Boston area, and put 19 participants through an eight-week meditation course. Later, all 39 took part in individual experiments where each was asked to consider giving up a seat to a woman on crutches. As it turned out, 50% of the meditators gave up their seat, compared with only 16% of the nonmeditators. (MORE)

Source: Knowledge Today

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