THIRTY YEARS AGO, the Walt Disney Co. was at a creative crossroads. With the opening of Epcot, Disney's original theme park vision was complete. Where could the company go next? Walt Disney's Imagineers, the company's goofily named creative design and development arm, took an unusual step. They called in a therapist and meditation teacher named Ron Alexander. "Over two years, I did a series of seminars on creativity, reengineering, and revisioning, so that individuals in the division could begin to access new creative directions," he says. The Imagineers went on to open Tokyo Disney, Disneyland Paris, and Hong Kong Disneyland, and even today still earn patents in areas like 3-D virtual-reality displays and animatronics.
In the decades since, Alexander has built up his therapy and coaching practice helping creative workers -- Hollywood producers, rock musicians, advertising executives, screenwriters -- enhance their creativity. He asks his clients to meditate for at least 12 minutes every day. "Mindfulness helps you to build what I call 'mind strength,' " Alexander says. "Your awareness and consciousness become really toned. This is an excellent strategy for becoming successful in your profession, as well as the bigger game of transforming yourself and the people who work with and for you." (MORE)
Source: Fast Company
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